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What is the G.R.O.W Coaching Model?


In a leadership role one of your most important parts of your role is to coach people so that they can excel in their roles. The Grow Model is a great tool for structuring coaching sessions and is widely used in various fields, including personal development, business coaching, and leadership development. It is a simple, yet powerful tool for helping individuals set and achieve their goals.

What does G.R.O.W stand for?

  1. Goal: The "G" in GROW represents setting a clear and specific goal. This step involves helping the individual define what they want to achieve. The goal should be specific, measurable, achievable, relevant, and time-bound (SMART).

  2. Reality: The "R" in GROW focuses on exploring the individual's current reality or situation. It involves a candid assessment of where they are right now in relation to their goal. This step encourages individuals to objectively evaluate their current circumstances, resources, and obstacles.

  3. Options (or Obstacles): The "O" in GROW involves brainstorming and identifying the various options or actions that can be taken to move closer to the goal. It's also a stage where potential obstacles and challenges are acknowledged and discussed. The coach and individual work together to generate as many possible solutions or strategies as possible.

  4. Will (or Way Forward): The "W" in GROW represents the commitment and determination to move forward. In this stage, the individual decides on a specific course of action or a plan to achieve their goal. They commit to taking the necessary steps and make a plan that includes timelines and accountability.

The GROW model is often used in a coaching context, where a coach helps the individual work through each stage by asking open-ended questions and providing guidance. The model encourages self-awareness, goal clarity, problem-solving, and commitment, making it an effective tool for personal and professional development. Coaches using the GROW model typically facilitate the process by asking questions like:

  • "What is your specific goal?"

  • "What is the current situation or reality?"

  • "What are the various options or strategies you could consider?"

  • "What specific actions will you take, and when?"

  • "How will you stay accountable for your progress?"

The GROW model's simplicity and versatility make it a valuable framework for individuals looking to clarify and achieve their goals, as well as for coaches and mentors assisting others in their personal and professional development.


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